6/21/2023 0 Comments Nonprofit design 360Online giving is growing in importance every year as a major driver of nonprofit revenue. The past three years have seen a 42% increase in online giving. Also, your home page should be visually cohesive, fully branded to your organization, and make effective use of white space.Ģ. For instance, you might include buttons or links to sign up for your email newsletter, register to volunteer, or donate. In your website refresh, optimize your home page by including a variety of calls to action (CTAs) that appeal to different audiences. So, how can you make the most positive first impression possible for new visitors? Nonprofit websites that stand out from the crowd have streamlined, well-designed home pages that offer visual harmony and multiple opportunities for visitors to engage further. By contrast, a positive first impression can influence a casual visitor to learn more about your cause, get involved, and even donate. A negative first impression can cause would-be donors, volunteers, and advocates to click away and dismiss your organization. Visitors can assess your website’s visual appeal within 50 milliseconds.Ĭlearly, your visitors’ first impressions of your website mean everything. With this in mind, we’ve compiled seven illuminating statistics to guide your website refresh and promotion strategy. The top nonprofit websites take user research and user experience (UX) best practices into consideration to create a better visitor experience through an iterative process. Assessing these statistics can help you create a data-driven game plan for your website revamp project. This is where it can be immensely helpful to review studies and statistics on website traffic, design, and promotional strategies. You can take the website refresh process in many different directions, and as a result, you might be uncertain of which changes will actually make the biggest difference in driving traffic to your site. When planning a nonprofit website refresh or upgrade, you might feel overwhelmed deciding where to get started or which website elements you should prioritize.
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